Hello

I’m Danielle, Elle or Elle-train (self-appointed, but I’m certain it’ll take off soon).
 

I grew up in a tiny town in Wisconsin where the biggest scandal was when a teenager took their dad’s combine for a joyride. Not that glamorous, but I’m just grateful we’re not known as one of state’s many serial-killer towns. Yet.
 

With very little to do and not a whole lot happening, naturally I grew into the kind of person who writes for a living: a weirdo. Now a Chicagoan, I spend my time telling everyone I liked the em-dash before ChatGPT did, letting my senior doggos run my life and cooking for two, but eating both portions.
 

Somewhere in all that, I built a career on helping brands find out who they are and say it with more guts, more personality and more "Oh damn, who wrote that?" energy.